Despite the limitations, many retailers have already successfully implemented AR to gamify shopping and enhance the customer experience. Let’s take a look at some real-world examples:
1. Ikea Place
Customers can use the Ikea Place augmented reality app to see furniture in their home before purchasing. Customers may choose from a variety of Ikea products and use the app to see how they fit and appear in their homes. This offers a distinctive and engaging purchasing experience, which can boost client happiness and lower return rates.
2. L’Oreal Makeup Genius
Customers can virtually test on makeup with the AR app L’Oreal Makeup Genius. Customers can experiment in real-time with various makeup looks and colors using the front-facing camera on their smartphone. Using AR technology, the software maps the user’s face to produce a lifelike virtual try-on experience. This gives customers a quick and risk-free option to try on makeup, which can boost client happiness and encourage more sales.
3. Audi AR Showroom
Audi has launched an AR showroom experience that allows customers to configure and visualize cars in AR. Customers can use an iPad to configure and visualize different models, colors, and features of Audi cars in AR. This creates a more personalized and engaging shopping experience that can increase customer satisfaction and sales.
4. Zara AR Experience
The fashion retailer Zara has introduced an augmented reality (AR) experience that lets shoppers view models wearing clothing in AR in some of its stores. Consumers who scan a sensor at the store may view models wearing clothing in augmented reality, making for a more interesting and immersive buying experience.
5. H&M
Customers can now visualize how furniture and home accessories will appear in their space before making a purchase thanks to the AR app Home Stylist from fashion store H&M. Buyers can view how virtual furniture and décor items would look in their actual environment by placing them there using the camera on their smartphone. In addition to making shopping more individualized, this aids customers in making more informed decisions.